During two years at Yell.com I produced digital branding and multi-page websites for over 300 small to medium sized businesses. The following is but a small sample.
The majority of these sites were produced from a small set of CMS-based templates. We had a degree of control over the column layouts within certain rows, however it was our ingenuity which kept the output looking fresh.
As with the ever-changing face of internet technology, visual trends come and go too. Some work represented here borrows from visual tropes of the time. The key is to evolve, adapt and stay aware.